As thousands of producers, buyers, brokers, distributors, and industry professionals gather in New York for the 2024 Summer Fancy Food Show, a host of unique brands are taking the spotlight. Among them is Tari Peruvian Hot Sauce, an Alicorp brand of hot sauces designed specifically for the American palette.
“Fifteen years ago, we started a flavor adventure through Peru, with the objective of connecting with our consumers and exploring the richness of homemade hot sauces,” Pamela Scarponi, International Business Director at Alicorp, explained. “We are very proud of the product that we are offering to the American market, also being able to participate in the Fancy Food Show opens doors to new alliances to continue strengthening Tari's presence in the country.”
The Tari lineup is centered around Peruvian Rocoto Peppers and Peruvian Amarillo Peppers, a result of the brand’s efforts to create the perfect flavorful hot sauce and contribute to one of the most competitive markets in the world. Just a few months after its launch, Tari was positioned among the 30 favorite hot sauces on Amazon and is in more than 50 retail stores in the country, such as Lowes Food Stores, Meijer, and The Fresh Market, a press release noted.
To create its products specifically for the American palate, Alicorp developed a mechanism to gain a deeper understanding of U.S. consumers' needs, with the knowledge that the consumption and growth of the condiments and hot sauces market in the United States is constantly evolving.
The enticing lineup is currently being showcased at booth #5254 at the SFFS.
"The Summer Fancy Food Show is the premier product discovery event for the specialty food industry, and this year’s event puts even greater emphasis on what’s new and innovative in food and beverage,” said Bill Lynch, President of the Specialty Food Association. “We’re thrilled that Alicorp with Tari Peruvian Hot Sauce will be among the exciting makers sharing their delicious, high-quality products with Show attendees.”
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