January 15 marks National Bagel Day, and Thomas’® Bagels is celebrating in a big way this year. The brand is partnering for a second year with nonprofit organization Operation Warm to grant a $100,000 donation. This charitable act will result in 5,000 new winter coats for students at five deserving elementary schools in Cincinnati, Dallas, Philadelphia, Sacramento, and Seattle.
"While we always enjoy kicking off the year with our National Bagel Day celebration every January, this year, we're honored to once again join forces with Operation Warm to bring some warmth to those in need," said Eduardo Zarate, Senior Director of Marketing. "Our hope is that Thomas' fans from all across the country will help us to bake up a wave of support for Operation Warm and 'toast' to a month-long celebration of supporting the organization's meaningful work."
On January 15, Thomas' social media channels and all media advertising on Hulu will be taken over by Operation Warm for a National Bagel Day event. According to a press release, fans can learn more about the organization's efforts and how they too can donate to join in Thomas' efforts to create a toasty celebration for children in need.
All throughout January, consumers can donate to Operation Warm via the organization’s website. For every consumer donation, Thomas' will be able to amplify these efforts and bring even more coats to children as the winter season blows into full force.
Stay tuned for more ways that our industry is giving back to those in need this year as we at Deli Market News report.