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Tillamook County Creamery Association Announces President and CEO Succession Plan; David Booth, Patrick Criteser, and More Comment

Tillamook County Creamery Association Announces President and CEO Succession Plan; David Booth, Patrick Criteser, and More Comment


TILLAMOOK, OR
Thursday, April 4th, 2024

At Tillamook County Creamery Association (TCCA), a succession plan is in play as President and Chief Executive Officer Patrick Criteser announced he will step down later this year. David Booth, current Executive Vice President of Brand Growth and Commercialization, was selected to take over the role.

David Booth, Executive Vice President of Brand Growth and Commercialization, Tillamook County Creamery"This is an incredible opportunity to work with our farmer-owners who have built this company with a long-term outlook and a commitment to growing the right way," said Booth. "We have extremely talented and committed employees in every function and location. Our strong culture and organizational momentum are here to stay, and they will enable us to reach even greater heights in the future."

Booth joined TCCA in 2015 and, over the years, has built top-performing teams, forged crucial partnerships with retailers nationwide, and crafted Tillamook's impressive growth strategy, a release detailed. He has experience across the company, including having served as interim Chief Financial Officer on two occasions. He has nearly 30 years of executive experience, including 18 years at ConAgra Foods.

David Booth, current Executive Vice President of Brand Growth and Commercialization, was selected to take over the role of President and Chief Executive OfficerCriteser will remain CEO until later this year, while Booth immediately assumes the role of President. Upon Criteser's departure, Booth will move into the role of President and CEO.

Criteser has led TCCA since 2012. Under his leadership, the brand has transformed into one of the country's largest, most respected, and fastest-growing dairy companies.

Patrick Criteser, President and Chief Executive Officer, Tillamook County Creamery"Our vision of becoming a premium, multi-category, national dairy brand has been realized, and the cooperative is optimally positioned to thrive well into the future," said Criteser. "I have accomplished what I hoped to achieve for the farmer-owners of this amazing cooperative, so I've decided that the time is right for this transition. Serving in this role has been the greatest honor of my professional career, and I am absolutely certain that our board has chosen the right person to succeed me in David."

TCCA Chair of the Board Shannon Lourenzo also commented.

Shannon Lourenzo, Chair of the Board, Tillamook County Creamery"We are so grateful for Patrick's incredible leadership these past 12 years. Today, we are a $1.3 billion business, and one in four American households buys Tillamook cheese, ice cream, and other dairy products. But we're just getting started. David is a very talented leader and is someone who is well-equipped to continue the cooperative's growth, which will further strengthen our farmer-owners, create more jobs and advancement opportunities for our employees, and enable us to continue to positively impact the communities where we live and work,” said Lourenzo.

As this transition takes place, Deli Market News will continue to report.

Tillamook Country Creamery Association
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