The light of New York and the energy of our industry have not yet dimmed, and there with me to reminisce was Jackie Nakashian of Trinity Fruit Company. Coming off a product line debut, the Brand Manager took some time to discuss reception, insights, and a promising future for the new Squeezed Juice Lemonades.
“This was our first time at Summer Fancy Food Show (SFFS) in New York, and we absolutely loved it. Most of our focus was on the new lemonade line which was a hit with consumers and retailers,” Jackie reflected. “We call it a disruptor to the lemonade category for the accomplishment of no sugar and no water added.”
This achievement goes back to Trinity Fruit’s zero-added pathos, which originated with its Squeezed Juice not-from-concentrate line. Because the company is the grower of the very fruits going into these beverages, it has complete control and assurance over every ingredient.
“We’ve launched the lemonade line in Classic, Pink, and Green—the Green especially has been fun as there isn’t anything like it in the lemonade market and it’s absolutely delicious,” Jackie said.
It’s a pattern that certainly seems to be ensuring that the grower-shipper is making a sizable splash in the specialty and beverage scene.
“It was a really positive reception that showed an exciting trajectory for what we can expect for Squeezed Juice and Squeezed Juice Lemonades,” Jackie concluded.
With our eye on this and other potential category disruptors throughout the deli and specialty scene, DMN will bring you the latest.
