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TRUFF Announces Partnership With Hidden Valley® Ranch; Nick Ajluni and Deb Crandall Comment

TRUFF Announces Partnership With Hidden Valley® Ranch; Nick Ajluni and Deb Crandall Comment


OAKLAND, CA
Tuesday, August 23rd, 2022

As a native Californian, there are two things that we here in the Golden State can't get enough of, ranch dressing and hot sauce. Bringing these two condiments together, TRUFF has partnered with Hidden Valley® Ranch to launch its Spicy Truffle Ranch for a limited time.

Nick Ajluni, Co-Founder and Co-Chief Executive Officer, TRUFF"TRUFF is all about flavor exploration and reimagination. While we've had the privilege of working with world-class chefs, sometimes the best suggestions come from our customers, who have been very vocal about requesting a truffle ranch," said Nick Ajluni, Co-Founder and Co-Chief Executive Officer of TRUFF. "Partnering with Hidden Valley Ranch was the obvious choice. Not only are they the original ranch, but they're a truly iconic brand with a passionate community that's helped make ranch a cultural phenomenon."

This collaboration marks each of the brands' first sauce-on-sauce partnerships, a release explained. The new TRUFF x Hidden Valley Ranch features TRUFF's Original Black Truffle Hot Sauce infused into creamy Hidden Valley Ranch, creating a unique blend of spicy red chiles, umami flavor from black truffles, and the tangy creaminess of ranch dressing.

TRUFF has teamed up with Hidden Valley® Ranch to launch an exclusive, limited-time collaboration

Catching consumers' eyes with beautiful packaging, the sauce comes in the same bottle that TRUFF utilizes for its Original Hot Sauce— large 18 oz magnum bottles.

Deb Crandall, Marketing Director, Hidden Valley® Ranch"Hidden Valley Ranch is always looking to offer new and unexpected ways for our fans to experience the ranch flavor they love," said Deb Crandall, Marketing Director at Hidden Valley Ranch. "TRUFF is the perfect partner, with their unique, elevated hot sauce that is unlike any other. Together, we knew we could develop a perfectly blended product with extraordinary flavor we know our consumers will love!"

This exclusive, limited-time bottle will be available starting August 30 at 11 a.m. EST on TRUFF's website for $24.99.

Will TRUFF and Hidden Valley Ranch bring this offering to retail shelves? Stay tuned to Deli Market News for updates.

TRUFFHidden Valley® Ranch