In the world of today’s rushed consumer, convenience is key. But when the phrase “first-of-its-kind” pops up on our radar, we here at Deli Market News take note. The innovator of the first-of-its-kind food category known as “Indulgent Nutrition™,” TRUWOMEN®, has announced its TRUBARs™ will now be available in Target stores nationwide and online.
“A trip to Target is on everyone's weekly to-do list from families to students to athletes to teachers. It's like a rule of thumb! Being able to bring TRUBARs to our core demographic in an iconic retailer like Target is a huge opportunity for our small, growing business,” said Stephanie Pyatt, Founder. “TRUBARs are the ultimate on-the-go snack with 12g of protein; mouth-watering, dessert-inspired flavors and clean, plant-based ingredients.”
According to a press release, TRUBARs will be available in 453 U.S. Target stores in three flavors: Oh Oh Cookie Dough, Saltylicious Almond Love, and Smother Fudger Peanut Butter. All bars will be available in four-packs retailing for $8.99.
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Obsessed with blurring the lines between healthy and delicious, TRUWOMEN has been making its Plant Fueled™, dessert-inspired protein bars since 2018. TRUBAR is made with only simple, plant-based ingredients such as cassava, cacao, and brown rice protein. Each delicious bar contains 12g of protein and is certified vegan, gluten-free, and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols.
As a female-founded brand, TRUWOMEN supports other female-founded, female-owned, and female-managed businesses who also elevate women in their respective organizations.
While the world of innovation keeps churning, stay on the lookout with Deli Market News.