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Uber Picks Toronto For New Grocery Hub

Uber Picks Toronto For New Grocery Hub

Thursday, May 23rd, 2019

While Uber caused quite the commotion last year after revealing possible grocery plans, as we reported on our sister site AndNowUKnow, the rideshare company has remained pretty tight lipped about the rollout of its grocery operations. However, according to a report by The Star, Uber's new Toronto engineering hub will oversee the development of its grocery business, new product offerings, and go-to market strategy.

Kare Kjelstrom, Engineering Hub Site Lead, Uber“The Toronto tech office is going to build software that is going to be used by Uber worldwide,” engineering hub Site Lead Kare Kjelstrom said to The Star. “We are creating a synergy effect…and opportunity here…”

Kjelstrom also confirmed to The Star that the Toronto office will focus on Uber’s grocery plans. But he declined to reveal who Uber will source its products from and which grocery chains it will partner with.

Grocery is gaining a fresh and fierce competitor after Uber confirmed its new Toronto-based engineering hub will help it expand its grocery plans

“It is something we will have more about relatively soon. We are still hiring for the team and ramping it up,” he said. “We are investigating various opportunities, figuring out what markets we go to first, and who will be our partners in the space.”

The new location, which is Uber’s first engineering-centric hub in Canada, will consist of the top five floors of 121 Bloor St. E. The site is expected to initially employ 200 workers, but this number will eventually increase to 400.

Will Uber tap any of grocery’s biggest names as it continues into this retail sector? Deli Market News will continue to report.