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United Natural Foods, Inc. Launches National Retail Media Network With Swiftly; Sandy Douglas and Henry Kim Comment

United Natural Foods, Inc. Launches National Retail Media Network With Swiftly; Sandy Douglas and Henry Kim Comment


PROVIDENCE, RI
Tuesday, May 28th, 2024

Being a one-stop shop for your partners is the goal for many businesses. This is becoming a reality for United Natural Foods, Inc. (UNFI) as the distributor launched a Retail Media Network in collaboration with new partner Swiftly. This new network is for independent and regional grocery retailers across the United States. The UNFI Media NetworkTM (UMN) is intended to bring cutting-edge retail technology solutions to more than 30,000 retail customer locations and approximately 11,000 brand partners.

Sandy Douglas, Chief Executive Officer and President, United Natural Foods, Inc.“UNFI’s partnership with Swiftly is formidable, offering an innovative solution to power both enterprise and independent grocer technology and retail media,” said Sandy Douglas, UNFI’s Chief Executive Officer. “UMN enables UNFI’s retail customers and suppliers to better compete in today’s retail marketplace, with an increasingly digital focus. We believe UMN, powered by Swiftly, will help us create compelling and sustainable value for our customers, suppliers, and shareholders.”

According to a press release, UMN combines UNFI's expansive scale and breadth of supplier offerings with Swiftly's advanced technology platform, personalization engine, closed-loop reporting, and analytics capabilities. The goal of UMN is to empower UNFI’s retail customers to connect more meaningfully and personally with their consumers while simultaneously providing unique opportunities for UNFI suppliers to showcase their brands.

United Natural Foods, Inc. has launched a Retail Media Network for independent and regional grocery retailers across the United States

UMN is designed to enable retailers to reach their shoppers digitally while connecting to the industry’s largest collection of suppliers.

Henry Kim, Chief Executive Officer, Swiftly“We are thrilled to be pioneering a new chapter in the independent grocery retail channel alongside industry leader, UNFI," said Henry Kim, CEO at Swiftly. "Over the years, Swiftly has earned a stellar reputation among key brands and retailers for its turnkey, industry-leading technology and proven success helping partners digitally transform their businesses. Leveraging Swiftly’s advanced technology platform, UMN will enable brands to reach tens of millions of consumers across the U.S. Additionally, retailers will gain access to the content provided by UNFI’s approximately 11,000 brand partners, enhancing their offerings, and driving engagement with consumers. Together, we are positioned to build one of the leading retail media networks in the U.S., one that is dedicated to ensuring the growth and success of today’s independent and regional grocers.”

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United Natural Foods, Inc.
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