Perfect Day’s consumer brands subsidiary The Urgent Company is expanding its portfolio of treats as it acquires Coolhaus, the women-owned ice cream brand and a pioneer in dessert innovation and novelties.
“Bringing together our social and climate missions is deeply personal. We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come,” said Paul Kollesoff, General Manager and Co-Founder of The Urgent Company. “We’re inspired by what Natasha [Case], Ryan [Bennett], and the Coolhaus team have accomplished so far and are thrilled to welcome them to The Urgent Company and build this next chapter together.”
Coolhaus will be joining The Urgent Company’s family of brands, which includes Brave Robot, Modern Kitchen, and California Performance Co. The move will expand Urgent’s product portfolio, deepen its commitment to a better food system, and cement its growing leadership in the dairy aisle.
Together with the Coolhaus team, the companies will commit to their sustainability mission as they plan to transition Coolhaus traditional dairy products to use Perfect Day animal-free dairy in the months ahead, which generates up to 97 percent fewer greenhouse gas emissions than traditional dairy protein.
“We created Coolhaus to make better products for everybody. Our ability to lead with purpose and move the dial for consumers becomes even stronger by joining The Urgent Company, said Natasha Case, Founder of Coolhaus. “For us, this is about the long game. The integration of Perfect Day protein into our line of beloved dairy ice cream and novelties is going to elevate our product into the next generation of foods making a difference for our families and our planet.”
One core tenet of Coolhaus’ work toward spreading its mission is creating ice cream for positive change—specifically to empower entrepreneurs with diverse backgrounds—including its flavors that give back. As Coolhaus joins The Urgent Company, merging resources and structure, this social impact will expand.
As part of the acquisition, the Coolhaus team will join The Urgent Company, deepening the company’s commitment to and perspective on inclusivity in the food industry with its incredible women-led and founded and LGTBQIA+ pride values. Coolhaus is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.
Case will join The Urgent Company as its new President of Brand Experience, bringing her passion, strategic thinking, and unparalleled leadership to this next chapter of how The Urgent Company brings brands and impact to the world. Ryan Bennett will also join as Senior Vice President of Operations and Integration, bringing important expertise to how the companies work together efficiently for the greatest impact.
To learn more about this new partnership, click here.
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