Great things can happen when industry partners combine forces. This is the case as Veggies Made Great has teamed up with Beyond Meat® to create its new Veggies Made Great Frittata Line flavors that will incorporate Beyond Meat. The companies have announced that the products will be available in select retailers nationwide, as well as online and on Amazon, this month.
"This marks the first-ever Veggies Made Great partnership, a collaboration that brings together the future of protein: plant-based meat and veggie-packed, plant-forward products," said Elliot Huss, CEO of Veggies Made Great. "The products we created featuring Beyond Meat make it easy for consumers and their families to find new and delicious ways to eat more veggies, consume more protein, and help address some of the global health and climate issues we see today."
Veggies Made Great is adding these new flavors to its already well-established arsenal of products, according to a press release. Other Veggie’s Made Great Products include Muffins, Veggie Cakes, and the popular Veggie Frittata line. All of the company’s products tout vegetables as the first ingredient, and the new Beyond Meat collaboration will bring forth products rich in protein that are gluten free, vegetarian, and low calorie, making them a perfect breakfast item.
The pair make an excellent team as Beyond Meat has made it its mission to create The Future of Protein® with its plant-based burgers, beef, sausage, and more. Like Veggies Made Great, a high priority is put on clean, natural ingredients with a spotlight placed on plants. Together, the pair is bringing their passion to consumers everywhere.
"Partnering with Veggies Made Great is another impactful way we can increase offerings for those looking to introduce plant-based protein into their diets," said Tim Smith, Beyond Meat's VP of North America Sales, Foodservice. "We're delighted to work with a partner who shares our mission of creating delicious food that's better for people and the planet."
The new flavors that are being launched by the duo include:
The frittatas will be sold in a package of six, each one individually wrapped for convenience. The exciting new products have and SRP of $5.99 and are expected to roll out throughout the month of October.
If this plant-based pairing sounds as delicious to you as it does to us, get the collaboration on your shelves as soon as possible to give your customers the best of both worlds.