Sometimes, you simply don’t have the time to cook a five-star meal. In today’s busy world, consumers are clamoring for quick meals. The catch? Those quick meals have to look and taste good (we’re still conscious of the ‘gram after all.) Enter Verde Farms, who recently announced its newest product line, Simply Sear It!™ and Simply Shred It!™. These fully cooked beef products ensure that consumers can get their Instagram-worthy meals all without breaking a sweat.
Following $15 million new series B funding from Manna Tree Partners, the meat provider dialed into bringing premium beef to the public. By seasoning its 100-percent grass-fed, organic ribeyes and butcher's steak medallions with a savory steakhouse rub, and then vacuum-packing and slow-cooking the meat over low heat for over an hour, Verde has made it possible for consumers to prepare an amazingly tender, flavorful, and completely foolproof steak in under 5 minutes. Color me stunned.
Simply Sear It! is a solution for shoppers who may not feel confident cooking beef, as well as for proven "steak masters" who will appreciate premium beef that can be prepared with convenience and surefire consistency. Sous vide and reverse-sear have long been a trend among chefs and in-the-know foodies, but the power of this cooking method will now invade the grocery meat case alongside its raw counterparts, a press release noted.
The company has also created a range of fork-tender Simply Sear It! Steak Strips and Simply Shred It! Beef Shreds with elevated flavors like Carne Asada and Teriyaki made with all organic ingredients.
The full line of 100-percent grass-fed, 100-percent pasture-raised organic varieties include:
Where will meat innovation take us next? Deli Market News will be here to report.