Veroni is strengthening its international presence through a strategic deal. It was recently revealed that protein manufacturing titan SugarCreek Packing Co. has acquired 100 percent of the Italian-based company Veroni S.p.A. Meanwhile, Veroni has also acquired 100 percent of the associated company Carnigest S.r.l, specialized in the salami production.
“We are very excited about the coming together of our two companies and how it will position us in the marketplace,” commented John Richardson, Chairman and Chief Executive Officer of SugarCreek. “Both companies offer unique, high-quality, and food-centric assortments. Together, we can build on the Veroni group and grow and widen our product offerings for our current and future customers. Quality food and customer care are our guiding principles. Most importantly, both organizations have outstanding associates and very qualified and talented teams. Together we will build on the core values and food forward culture. Our goal is becoming a market-leading and quality-driven organization that will deliver the highest quality products for all our customers.”
Through this acquisition, Veroni becomes a more international company, while keeping its roots firmly anchored, a press release explained.
Under the united company, SugarCreek’s Senior Vice President of International Business Development Daniel Hammer will assume the role of CEO for Veroni USA and be an engaged Director in the Veroni S.p.A.
Guido and Marco Veroni, current Managing Directors in the Veroni S.p.A., will keep their roles and manage the company.
“Selling a long-held family business is never easy, but we thought this was the right thing to do at the right time,” added Stefano Veroni, President of Veroni Group and fourth-generation family member. “We strongly believe in the benefits it will bring to our associates and to our customers. We have confidence that with our manufacturing synergies, we will lead the business to new heights. The family and its values have always been our distinctive asset. Today we leave our family of origin to enthusiastically enter into a new bigger family: SugarCreek. We know that we have the right associates and teams in place, both in Italy and the U.S., and together with SugarCreek, we look forward to strengthening our positioning and growing our business with our passion for tradition and high quality products.”
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