Continuing to elevate its market presence in the United States, Veroni USA introduced its new antibiotic-free charcuterie line at this year’s summer hits. The protein provider has plans set to showcase its latest antibiotic-free charcuterie line at both the International Deli Dairy Bakery Association (IDDBA) in Atlanta, Georgia, and Specialty Food Association’s (SFA) Summer Fancy Food Show (SFFS) in New York, New York.
“The results we have achieved in the US market since we opened our slicing facility in Logan, New Jersey, in 2016 have exceeded our expectations,” said Marco Veroni, President. “We have entered the market with a clear objective: [to] offer American consumers the opportunity to enjoy the authentic taste of Italian charcuterie by importing our product directly from our facilities located in the Emilia-Romagna region. It may sound like a brave choice, but it proved to be the right one. U.S. consumers are discovering the pleasure to eat Italian food and are more and more open to [purchasing] products that stand out for quality, flavor, and taste. Through our charcuterie, we bring to the U.S.A. ‘a slice’ of genuine Italian gastronomic tradition.”
At both IDDBA and SFFS, the cured meat producer showcased its brand-new antibiotic-free charcuterie line, which includes Prosciutto Italiano, Salame Milano, and Salame Calabrese, available in 3 oz and 4 oz single packs as well as a pairing in the Antipasto Italiano tray.
Veroni notes the meat used to produce this line comes from pigs raised by family-owned farms that promote good animal husbandry practices. No antibiotics or hormones can be administered to pigs in any of the growing stages for this line, while the pigs’ diets are exclusively plant-based.
“We are committing to develop new products that meet new trends related to the environment and health,” explained Emanuela Bigi, Marketing Manager. “Last year, we launched our eco-friendly charcuterie line that comes in trays made with 75 percent less plastic than traditional Veroni trays and FSC-certified paper. The new antibiotic-free line is a further, crucial step in our strategy to offer more natural and sustainable products while ensuring the quality and taste of traditional Italian charcuterie.”
With a 23.7 percent increase in 2021 revenues, the company has been ranked among the top 20 players in the U.S. luncheon meat segment, a first for the brand. Also noted in the release, the 2022 first-quarter performances show further acceleration, with a 30 percent rise in revenue compared to last year’s Q1 results.
Additionally, the brand has shown a consolidated turnover of EUR 140 million (USD 150 million) and an established brand presence across European countries such as Italy, Germany, and France. Veroni aims to further expand the business in the U.S. market.
To increase brand awareness, the company has planned investments in marketing and communications. These include advertising campaigns on online food-centered magazines such as Taste of Home and Food & Wine, on the radio such as iHeart’s Z100, as well as sponsorships of sports events like the Miami Open.
“We want U.S. consumers to have the opportunity to taste the difference of our products, and large events like tennis tournaments are the right place to meet and connect with our target,” said Bigi. “After our first experience as a sponsor at the Miami Open, we have already been working on the next events such as the Citi Open in Washington, the Western & Southern Open in Cincinnati, and the Food Network New York City Wine & Food Festival presented by Capital One, which will take place over the second half of 2022.”
Learn more about this new line at Veroni USA’s IDDBA booth #1543 and its SFFS booth #1143.
Make sure to wave a big hello to our team as we walk through the show floors!
