In order to be the best industry partner it can be, Wakefern Food Corp. has another launch on the books. The company brings Wakefern Media Exchange to market, an innovative omnichannel retail media network that helps consumer brands maximize their advertising investments.
"We're excited to unveil our new omnichannel retail media network powered by Inmar Intelligence," said Ranjana Choudhry, Vice President of Advertising at Wakefern Food Corp. "Our focus is always on understanding and exceeding our customers’ expectations, and Wakefern Media Exchange enables us to connect advertisers with customers in a way that enhances their shopping experience. With Inmar Intelligence's self-service ad technology, we're also streamlining the advertiser experience and unlocking opportunities for brands of all sizes to connect with shoppers in a controlled and transparent way. We look forward to continuing to innovate new ways to fulfill the needs of our advertising partners and shoppers."
Through planning, activation, and measurement controls, the platform aims to enhance the shopping experience while creating more advertising opportunities for brands.
According to a press release, Wakefern Media Exchange offers advertisers the opportunity to showcase products and messaging tailored to the needs and preferences of shoppers. Users can optimize their advertising investment across both onsite and offsite media channels through the platform using tools for in-store marketing and onsite and offsite media buying.
This new platform provides easy management and flexible investment options for retail brand advertisers. It also facilitates seamless interactions with Wakefern advertisers through Managed Service or Self-Service buying models. The Self-Service platform powered by Inmar Intelligence includes user-friendly features like Smart Mode and creative templates for simplified campaign setup and launch.
To read more about this platform, click here.
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