The grilling season is upon us, and consumers are filing into stores to stock up on this summer’s favorites. One major ticket item on most shoppers’ lists is protein. Walmart is making the most of the season as it recently launched a new line that shoppers will have their eyes on, debuting McClaren Farms beef— high-quality beef that will deliver tremendous value to shoppers in nearly 500 stores across five southeastern states, including Alabama, Florida, Georgia, Mississippi, and South Carolina.
“The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, Vice President of Meat at Walmart. “Our end-to-end Angus beef supply chain is an industry-leading innovation that allows us to deliver high-quality Angus beef, like McClaren Farms, to our customers.”
McClaren Farms is the first launch from Walmart of its end-to-end Angus beef supply chain program. The new innovation aims to deliver quality beef options to Walmart customers while also meeting heightened demand for added transparency and sustainability.
With McClaren Farms, noted the release, Walmart is bringing its customers a new, high-quality product that also delivers on the added transparency they’re looking for through a collaboration with fourth-generation rancher, Bob McClaren of Prime Pursuits and President and CEO of 44 Farms. The new supply chain model delivering McClaren Farms to customers supports ranchers by creating steady demand and stability in the marketplace.
“No bigger paradigm change has taken place in the beef industry than what is happening with Walmart bringing truly high-quality, all-natural, no-hormones-added Black Angus beef to its customers. This bold vision gives Walmart a special place at the table by contributing to the most enjoyable and memorable moments in the lives of its customers,” said McClaren.
All McClaren Farms beef products are U.S. rancher-raised with no hormones added, so shoppers can trust that each cut of meat will be among the best—and most delicious—they can get, including a selection of specialty items like USDA Choice Angus Filet Mignon, T-Bone, Porterhouse, Ribeye, Short Ribs, Chuck Roast and more at everyday low prices.
How will Walmart continue to expand into the beef category? Deli Market News will follow the retail trail.