Weis Markets is starting off 2023 with a bang as the retailer has announced it will be strengthening its marketing team. To do so, the company has promoted Amanda Bauman to Director of Marketing, who will help drive forward the department’s development.
In her new position, Bauman will oversee the company’s loyalty marketing, data analytics, social media, and digital marketing programs. As noted in a release, she steps into the role as Maria Rizzo, her predecessor, was recently promoted to Vice President of Marketing and Advertising.
Bauman has worked in various advertising and marketing positions at Weis Markets since 2003. Prior to earning her newest position, she served as Manager of Digital Marketing, overseeing the development and launch of the retailer’s online shopping. She also helped enhance the company’s growing e-coupon program and upgrade the Weis app.
We wish Amanda Bauman luck in her new position!