The effects of the pandemic are still in full force as grocers rally to bring the most value to their shoppers. For Amazon-owned Whole Foods Market, this means taking the dark-store format one step further and revealing its first-ever, exclusively-online location in Brooklyn, New York.
This operation, which opened September 1, allows the grocer to serve even more customers as the growing demand for online grocery shows no sign of slowing. A blog post on Amazon's website explained that the planning for this new format began over a year ago, with both Amazon and Whole Foods working closely together to make this new store a reality. Hundreds of new team members were hired to work exclusively on fulfilling online orders.
The blog post went on to note the steady climb that online grocery sales have been making over the years. As of now, it is the company’s fastest-growing business. Online grocery sales in the second quarter alone tripled year over year.
With Whole Foods being one of Amazon's most strategic advantages, how will the e-tailer continue to double down on innovation on the grocery front? Deli Market News will be here to bring you the latest.