There’s a match made in specialty food heaven happening in the cracker category, with Z Crackers and Whole Foods expanding their almost 20-year-long partnership to include a new market: the Sunshine State.
“It’s so exciting to introduce Florida to Z Crackers through Whole Foods Markets. Z Crackers are so full of flavor and cornmeal crunch—they’ll make a great addition to these stores,” said Elena Balletta, Z Crackers’ Operations and Sales Manager and a Florida native. “AND I can tell my family, friends, and all Z fans ‘You can get Z’s at Whole Foods in Florida!’”
As part of this partnership expansion, all of Whole Foods’ 28 Florida locations will now offer Z Crackers products atop its iconic in-store olive bars. This ideal location will not only help shoppers with pairing ideas but also will showcase the versatility of the Z Crackers line, which includes flavors like Sea Salt & Olive Oil, Garlic & Basil, Red Onion & Rosemary, Everything Good, Kalamata Olive, and Salt & Pepper.
Z Crackers are addictively tasty, according to a press release, and feature in-demand lables like certified OU KOSHER, non-GMO, and vegan. Each flavor is available in a colorful re-sealable half-pound tub—sure to keep both water and sand out should shoppers choose to bring Z Crackers along to those Florida beaches—made from 100 percent recycled materials.
For more powerhouse partnerships happening across deli, dairy, and specialty foods, stay tuned to Deli Market News.