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Whole Foods Market Partners with Purple Carrot

Whole Foods Market Partners with Purple Carrot

Sunday, July 5th, 2020

If you read up on the Specialty Food Industry's latest report, then you're probably well aware of the fact that frozen foods and plant-based are two categories seemingly growing exponentially. In order to tap into this growth, Whole Foods Market is teaming up with Purple Carrot to introduce 100-percent plant-based, single-serve meals to the frozen aisle.

Andy Levitt, Founder and Chief Executive Officer, Purple Carrot"As more and more consumers are seeking to add plant-based options to their weekly routines but aren't ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer," said Andy Levitt, Founder and CEO of Purple Carrot. "From the beginning, Purple Carrot has been dedicated to creating incredible plant-based meals that even non-plant-based consumers will love, and our new frozen line is no different."

Purple Carrot is known for its e-commerce subscription plant-based meal kit, with its new single-serve meals featuring similar flavor profiles and nutritional philosophies that are core to its meal kit offering.

Whole Foods Market recently tapped a new partner, Purple Carrot, to funnel plant-based products to the frozen aisle in the way of new single-serve meals

Developed in partnership with Conagra Brands, according to a press release, Purple Carrot will launch four single-serve meals including:

  • Plant-Based Meatball Marinara, made with Gardein® Meatless Meatballs
  • Maple Chipotle Veggie Bowl
  • Sweet Corn Elote Bowl
  • Fiesta Pepper Bowl – made with Gardein® Beefless Ground

Tara Rozalowsky, Vice President and General Manager, Conagra"We are excited to partner with Purple Carrot on this endeavor," said Tara Rozalowsky, Vice President and General Manager at Conagra Brands. "It has built a large, successful direct to consumer model for plant-based meal solutions and together, we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant-based, vegan, and non-GMO comfort foods."

The new meals were made available to consumers last week and can be found across nearly all Whole Food Market stores in the U.S.

As more retailers tap into our industry's hottest categories, Deli Market News will continue to keep you apprised of the most relevant news.

Whole Foods MarketPurple Carrot