Wonderful® Pistachios returns as the Official Snack sponsor for Combo Breaker 2025, marking its second year at the renowned video game and tournament series.
The brand will introduce its new Dill Pickle flavor of No Shells at the event, offering free samples to attendees who are watching or participating in the competition.
Expected to draw 8,000 attendees with additional viewers tuning in online, Combo Breaker is the second largest video game convention and tournament series in the U.S. dedicated to competitive fighting games. The brand will engage the crowd through sampling stations, where attendees can try the new flavor and other No Shells varieties. Wonderful Pistachios will also connect with esports fans via Twitch livestreams, showcasing No Shells advertisements that highlight the brand’s commitment to fun and healthy snacking.
Diana Salsa, Vice President of Marketing, said in a recent press release, “Our second year kicks off with a bold, brand-new flavor that’s going to be a game-changer.” She added, “Dill Pickle is the flavor of 2025, and consumer taste tests put it right up there with our bestsellers. It’s got the perfect punch to appeal to everyone—especially gamers looking for a tasty snack to level up with.”
The 2024 U.S. Video Game Industry report revealed that 61% of Americans play video games, with approximately 190.6 million weekly players spanning various demographics. Reports also show that nearly half of U.S. consumers snack three or more times per day, with 64.1% actively seeking snacks perceived as "good for them."
As consumers continue to gravitate toward healthier snack options, Wonderful Pistachios No Shells include trendy flavors like Dill Pickle, perfect for fueling gamers during extended sessions. With six grams of protein, three grams of fiber, and unsaturated fats, the product offers a guilt-free snack option to keep snackers full.
