Having a wide selection of proteins in your meat case is a no-brainer. Offering something new and unique, however, is the golden ticket for repeat sales. World Select Cuts is what I like to refer to as a Willy Wonka of sorts for the deli department as it offers a wide selection of lamb creations for grocers and restaurants. I got in touch with Jaclyn Glatzer, Chief Executive Officer, to discuss Aussie Select, the first product line from the team at World Select Cuts, and how buyers can elevate their charcuterie and deli selections.
“Aussie Select brings a twist on the traditional. The Agave Rosemary Lamb Ham, Lamb Pastrami, and Tikka Masala Lamb Ham are hand-crafted, premium charcuterie meats featuring all-natural pasture-raised Australian lamb,” says Jaclyn. “Our meats offer ‘enjoyable eating exploration,’ bringing new flavors and experiences that can elevate an ordinary sandwich, add unique taste to pizza, slice it thicker for a Sunday roast, or bring new flavor to a charcuterie board.”
Shoppers are continuously looking for new things to explore with their palates, and the charcuterie board is another vehicle consumers have turned to to reach new cuisines and cultures. World Select Cuts meets those needs with its varied collection. Having the perfect blend of flavors attracts the shopper’s wallet, but the quality is what elevates the eating experience.
“We start by sourcing great-tasting Australian Lamb that is naturally lean and tender and raised with the greatest of care. In fact, care for animals and the environment is at the heart of the Australian farming industry and what makes Aussie Lamb so unique,” Jaclyn notes to me. “American consumers recognize that the provenance of Australian lamb is a marker of quality, extending from the paddock to the plate. Aussie Select is all-natural and certified Halal; it’s perfect for a diverse range of consumers to enjoy.”
Based in the United States, World Select Cuts is a more than 50 percent women-owned company and includes experts in foodservice, retail, and the Australian meat industry. Lamb is lean and demands less carbon footprint for its production; it lends itself to the several unique takes and creations such as lamb ham and lamb pastrami, perfect for drawing out the best qualities of the meat for the American palate.
The ready-to-eat lamb line draws on centuries of tradition and expert craftsmanship to produce specialty meats that command attention for being decidedly different and noticeably better. And that foregrounds the company’s commitment to sustainability and responsibility.
“As transparency and environmental values continue to resonate with consumers, Aussie Select is ideally suited for retailers looking for the stories behind the meats they sell, with branded, authentic options leading to sales growth,” explains Jaclyn. “Retailers will be seeking to drive post-COVID growth through premium innovations—the initial products in the Aussie Select line answer the demands of modern consumers. We’re already hard at work on our next round of products. In 2022, Aussie Select plans to expand availability at retail and foodservice and launch new, delicious, all-natural offerings.”
With new innovations ever developing in our industry, how will the deli case continue to expand? Deli Market News will report.