Greek yogurt bars have been around for a little while, but poppable frozen Greek yogurt? Now that differentiation is something to be excited about. Yasso Frozen Greek Yogurt is expanding the frozen aisle selection as it launches its first snackable offering, Yasso Poppables.
“At Yasso, we are always looking for ways to disrupt the better-for-you frozen category and are excited to boldly enter snacking,” said Craig Shiesley, Chief Executive Officer of Yasso. “The launch of Yasso Poppables marks a new phase of innovation and creativity within the company, and we are thrilled about what’s in store for the future.”
Summer is fast approaching, making frozen offerings a top-selling category as shoppers reach for these chilly treats. Now, health-conscious consumers have more incentive as the new Poppables clock in at 60 calories per serving. The ridiculously creamy frozen Greek yogurt bites are covered in a chocolatey coating and sprinkled with quinoa crunch, making snack time a healthier, delicious reward.
On the heels of launching frozen Greek yogurt sandwiches last fall, the brand’s newest better-for-you innovation is available in four flavors including coffee, sea salt caramel, vanilla bean, and mint. Yasso Poppables are the perfect round, bite-sized, better-for-you snack. Staying true to Yasso standard, the product is made with the goodness of Greek yogurt featuring live and active cultures, no artificial ingredients, and packing big flavor.
While the brand remains steadfast in innovating in new flavors and formats, noted the release, it hasn’t forgotten about its core base Yasso bars, unveiling a refreshed Mint Chocolate Chip Bar. Yasso’s Mint Chocolate Chip Bars stand as the brand’s number one best-selling product and the new flavor formulation upgrade comes as a result of a consumer survey revealing a strong desire to up the ante of mintiness contained in every bite. Yasso quickly re-worked the formula of its most popular core flavor to pack each product with 25 percent more mint.
As Yasso embarks on a new phase of product innovation and proves its strength in delivering audaciously delicious products that meet consumers’ needs, the brand has also landed the number 5 novelty dessert ranking, surpassing legacy players like Klondike, according to IRI L52wk data.
Yasso is available at retailers nationwide. The new Yasso Poppables (SRP $6.49 per 6-pack) are available at Wegmans, Kroger, Jewel-Osco, Hannaford, and Harris Teeter. Yasso Frozen Greek Yogurt Sandwiches (SRP $5.99 per 4-pack), which launched at exclusive retailers last fall, are now available nationally and for purchase online.
Eager to learn more about the new products as they get released? Stick around as Deli Market News continues to report on all things dairy, specialty, and deli.