Continuing to tread the Non-GMO path, Whole Foods Market announced Wednesday that it will stock its shelves with a newly acquired line of sausages and hot dogs that are made from non-GMO-fed chicken and pigs, stating that the animals used to make the products are, "Raised and fed a diet in compliance with Non-GMO Project standards for the avoidance of genetically engineered ingredients."
The announcement comes at a time when the science of Non-GMO is still being hotly debated by consumers, companies, and scientists alike.
The new line was created by a niche, sustainable meat company hailing from San Francisco, called Fork in the Road Foods. According to their website, Fork in the Road Foods' "walks the talk" by using sustainable farming methods to create "lick-your-lips hot dogs, sausages, and deli meats." Their name comes from their belief "that great taste and healthy values can go hand in hand," a philosophy which they have "happily and passionately set out to prove [...]."
The move makes sense for Whole Foods as well, as the demand and interest in organic and Non-GMO food continues to experience growth across most, if not all grocery segments.
The new lineup has some novel flavor combinations and spans mealtimes from breakfast to dinner, and includes:
The meat company already has its share of fans so it's likely that the current partnership and new lineup will do well and will remain formidable as long as there are consumers who are not only looking for the healthiest and most sustainable options but who are also willing to pay the premium for such products. In the long run, it looks as though it might be worth it.
